Blogging Bootcamp - From Idea to Launch
A step-by-step guide to building a successful blog that connects with the right audience
Have you been dreaming of starting a blog, but feel totally overwhelmed about starting?
Do you even feel a little bit scared about the whole process?
Introducing Blogging Bootcamp
A step-by-step guide to creating a professional blog
At The Blogger Union, we believe your blog is important. We believe it has the potential to influence the world in a positive way. We believe there is a truth inside of you.
But if you stay stuck in fear or just never figure how to get your blog going, no one will ever get to see your message.
For this reason we created Blogging Bootcamp, a six-part course designed to hold your hand through the process of getting your blog up and running and headed towards business success.
Get started now!
Paola Mendez is a published author, coach, speaker, serial entrepreneur, and the kind spirit behind The Blogger Union. She's partnered with major brands including Capital One, Tequila Herradura, Shake Shack, and La Croix.
Paola’s talent for creating communities began in 2007 when she founded Pinkghost, a designer toy store, gallery, and haven for local and international artists. Today, Paola continues to run an eclectic portfolio of online businesses, including Coral Gables Love —the most influential online hub in Coral Gables— Dapper Animals, and Gables Guitar.
Previous to writing her first book, "Taste of Coral Gables", she was a web developer in the finance and media industry. She holds a B.S. in Computer Science from the University of Miami and a Masters in Information Systems, where she graduated as the valedictorian of her class at Florida International University.
WHAT YOU’LL LEARN
- How to get over the fear of putting yourself out there in a big way
- How to get clear on your message
- Who your ideal reader is and how to identify them
- How to name your blog and pick a domain
- The technical part of setting up a blog
- The technical part of setting up a beautiful theme
- How to use your new blog to publish your ideas
- To write a killer About Me page
- To write engaging content
- To plan content ideas
- How to keep organized so you’re not overwhelmed by regular posting
- How to position yourself as an expert
- How to get media coverage
- How to partner with other bloggers to grow through kind collaboration
- How to make money while spreading your message
- How to promote your blog
Class One: Getting Clear on Your Message
This class encourages you to get connected to why you started your blog or why you’re thinking of starting it. You will be encouraged to understand the intention behind your venture. You will also learn to identify your ideal reader and how to connect to this person. Additionally, the course brings to light the universal setbacks new bloggers encounter and how to overcome them.
Class Two: Defining Your Brand
After being asked to interview your ideal reader, you will clearly identify your message and reader in this class. You will also learn to communicate clearly to the reader through the correct use of words and visuals. You will decide your brand aesthetic, name, and colors.
Class Three: Your Brand Online
In class three, you will build your website and customize it with a beautiful theme. You'll also become familiar with how to use your website and basic SEO tactics so your blog shows up in Google search results.
Class Four: Sharing Your Brand's Story Effectively
You will learn how to write a compelling About Me page. You are also educated on important pages for digital influencers like a Shop page, a Contact page, and a Work with Me page. Additionally, we’ll take some time to look over all of our social media accounts and perform a brand audit to ensure our messaging is cohesive across all platforms.
Class Five: Creating Compelling Content
Class five teaches you how to create content like a small media company. You’ll learn about editorial calendars and batching content to prevent burnout. Also in this class, you’ll be taught what makes great content and how to create it.
Class Six: Positioning Yourself as an Expert
The sixth class teaches the importance of positioning yourself as an expert in order to obtain your goals of becoming an author, scoring sponsorships, and so on. You’ll learn how to leverage traditional and new media by pitching yourself as an expert in your particular field. Also in this class, you’ll learn how to become a contributor for other outlets and how these opportunities can help elevate your brand.
Class Seven: Make Money, Honey
And, of course, the last class is all about making money. This class educates on traditional revenue streams of digital influencers, as well as introduces entrepreneurial philosophies so that the blogger can pave her own path. You will also learn how you can implement the different revenue strategies into your own brand.
Frequently Asked Questions
Why we Feel Our Class is Better than the Other Stuff out There
- The Blogger Union is community-based, meaning we care about you and will be supporting you long after you launch your blog.
- We're all about encouragement. We know you can get this information anywhere, but since we really care that you get your blog up, our program was designed to boost your self-esteem and bulldoze through fear and doubt.
- This course was tested for two years before it went live online. We know it works. In other words: as a graduate of Blogging Bootcamp, you'll be in good company.
Are You doubting yourself?
Do you want to start a blog but don't know what about?
You're not sure where to start. You're feeling overwhelmed. You're second guessing yourself thinking, "I don't have the technical skills. I'm not a good writer. Will anyone care what I have to say? Are there too many blogs out there? Will anyone listen?"
You have something important to share with the world.
You are the only you, so no one else can can do this for you. You have a message that can help people. Will you help those people?
You CAN do this and we will guide you every step of the way.
You don't have to figure out how to build a blog with purpose on your own. This course will show you how to build a blog with intention. A blog that connects with the people you can help. Figuring out how you can help people and who you can help is part of this course. You'll gain the clarity to make the right decisions through your blogging journey - a North star. Have the confidence to build a blog that will grow by finding the right audience.
When you start your blog with intention, blogging becomes easy.
You'll have the clarity to know what you need to do every step of the way. Are you ready to share your message with the world?